One of the most valuable marketing tools that sometimes can be neglected is… wait for it… your blog! It can be used to build trust with your customers, educate consumers and generate leads for your campaigns. To make the best out of this tool, you need to learn how to write great blog posts that will be of high quality. It’s often challenging to constantly publish valuable and engaging content. That is why we have compiled a list of writing tips that will help you get started.
Catchy Title and Opening Paragraph
Interesting titles and introductions are all you need to make your readers want to read the entire blog post. There have been studies on this that have shown that 80% of people read the headline copy, while only 20% read to the end. This is why it is so important to have a catchy title that will make readers read the entire post.
Know Your Audience
It is of utmost importance to know your audience before you start developing content for your blog. You should decide what message you want to convey and what’s your goal. If you are a gaming site, try to make your content relevant to your audience, but also make it readable. The blog at does a great job developing their content that helps gamers find out more info on their favourite games. This information also helps players devise a better play strategy.
Walk the walk, don’t talk the talk
Don’t use your blog to brag about how great your company is in its respective industry. Instead, you should let your blog visitors reach that conclusion by themselves in the content you write. The goal of the blog content is to build trust with your audience. You can achieve this by positioning yourself as an expert in your industry.
Optimize Your Content
If you want to reach a wider audience, you should follow basic search engine optimisation (SEO) rules. Use keyword optimised titles, a good keyword density ratio, as well as longtail keywords in your opening and closing sentence. Using SEO best practices will make your blog content more relevant to search engines and will reach your target audience quicker.
Call to Action
Your blog content is developed for a reason – to reach out to your audience, make a connection and trigger an action. You should always include a call to action (CTA) at the end of your blog that entices readers to perform the desired action. However, you should always be very careful in the selection of words because it could backfire
Informative and Relevant Content
You want to educate your audience with your blog posts. If you post relevant and informative content, you will get a steady stream of repeat traffic. As you develop your content, always ask yourself “is this informative or useful? Will it be useful or informative to my readers?”. These two questions alone are enough to serve you as your writing guide.
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